Ecommerce brands are always looking for ways to increase average order value (AOV), improve customer experience, and drive more conversions. One of the most effective ways to achieve all three is by implementing a Shopify Bundle Builder. Whether you sell food, beauty, or subscription-based products, a well-designed bundle builder can transform how customers shop on your site.

What Is a Shopify Bundle Builder?

A Shopify Bundle Builder is a custom feature that allows customers to mix and match products to create their own personalised bundles. Instead of buying single items, shoppers can select multiple products as part of a curated package—whether that’s a meal prep box, a skincare routine, or a supplement stack.

Bundle builders can be structured in different ways. Some offer a fixed selection where users pick from a set number of options, while others provide complete flexibility to build a fully custom bundle. Either way, the key benefit is the ability to increase order size and enhance the customer shopping experience.

Why Your Brand Needs a Bundle Builder

For many brands, a bundle builder isn’t just a nice-to-have—it’s essential. Here’s why:

1. Increases AOV (Average Order Value)
   Customers buying multiple products in one transaction naturally increase their order value. By bundling products, you can encourage larger purchases and drive up revenue without needing to acquire new customers.
   
   
2. Improves Customer Experience
   A well-designed bundle builder makes it easier for customers to shop. Instead of browsing through multiple product pages, they can conveniently select all their items in one place, making the buying journey faster and more engaging.
   
   
3. Encourages Product Discovery
   Many shoppers might not realise how well certain products work together. A bundle builder allows brands to introduce new products to customers in a seamless way, increasing cross-sell opportunities.
   
   
4. Enhances Personalisation
   Customers love personalisation, and allowing them to customise their bundle gives them control over their order. Whether it’s choosing flavours, colours, or product variations, they get exactly what they want.
   
   
5. Boosts Subscription Conversions
   Subscription-based businesses can combine bundles with “Subscribe & Save” options to encourage repeat purchases. When customers create a bundle they love, they’re more likely to sign up for recurring deliveries.

Shopify Bundle Builders We've Built

At Haydon Power, we’ve helped several DTC brands implement custom bundle builders that have transformed their online stores. Here are a few:

Prepped Pots

For Prepped Pots, a healthy meal delivery brand, we designed a bundle builder that allowed customers to mix and match their meals for the week. Instead of ordering individual pots, users could select a meal plan based on their dietary needs, increasing both convenience and AOV.

Milkis

For Milkis, a growing beverage brand, we built a bundle feature where customers could create their own drink packs. By offering a “Pick Your Flavours” system, the brand encouraged customers to try more products in one order, increasing product discovery and sales.

LifeLong

For LifeLong deo, a sustainable deodorant brand, we created a Build Your Own Starter Kit that allowed shoppers to select their preferred scent and accessories. This helped the brand increase first-time customer conversions while also driving long-term brand loyalty.

How to Build a Shopify Bundle Builder That Converts

Not all bundle builders are created equal. A poorly designed one can frustrate customers and hurt conversions. To ensure success, your bundle builder needs to be seamless, engaging, and easy to manage on the backend.

One powerful way to build a high-performing bundle builder is by leveraging Recharge’s bundle feature. Recharge is a leading subscription management platform, but it also offers flexible bundling options that integrate directly with Shopify.

Using Recharge’s Bundle Feature for Custom Bundles

Recharge’s bundle functionality allows you to create dynamic, subscription-friendly bundles while keeping your inventory and Shopify store in sync. Here’s how it can enhance your bundle builder:

• Flexible Product Selection: With Recharge, you can offer customers the ability to select customised bundles, whether it’s a meal pack, skincare set, or supplement stack.
  
  
• Seamless Subscription Integration: If your brand runs on a subscription model, Recharge makes it easy to offer “Subscribe & Save” bundle options, encouraging recurring purchases and increasing customer lifetime value (LTV).
  
  
• Automated Inventory Management: Recharge ensures that bundle components are tracked individually in Shopify, so you don’t run into stock issues or oversell products.
  
  
• Shopify Checkout Integration: Since Recharge is fully compatible with Shopify’s checkout, customers get a smooth, native purchasing experience without any friction.
  
  
• Upsells & Smart Recommendations: You can use Recharge’s built-in upsell tools to suggest additional products within the bundle flow, increasing AOV.

By combining Recharge’s bundling system with a well-designed Shopify storefront, you can create an intuitive, high-converting bundle experience that not only increases AOV and conversions but also helps drive repeat purchases through subscriptions.

Final Thoughts

A Shopify Bundle Builder can be a game-changer for your ecommerce store. By allowing customers to create their own bundles, you increase AOV, improve the shopping experience, and drive more conversions. If you’re looking to add a custom bundle builder to your Shopify store, Haydon Power can help you design and implement one that’s built for growth.

Want to see how a bundle builder could work for your brand? Let’s chat! 🚀