Your product page is one of the most important assets in your eCommerce business. It’s where interest becomes intent—and ideally, a purchase. Yet, too often, we see Shopify brands leaving money on the table by neglecting a few key elements that have a direct impact on conversion rate.
At Haydon Power, we’ve helped dozens of brands turn average-performing product pages into high-converting ones. Here's our expanded checklist of proven strategies you can test and implement to increase conversion rate (CVR) and get more value out of your traffic.
✅ 1. Highlight Key Benefits and USPs
The moment someone lands on your product page, you need to make the value clear. What’s in it for them? Why should they care?
Rather than diving into product specs or features, start by calling out benefits and unique selling points (USPs) that directly address your customer's needs or pain points. Think: “Boosts energy without the crash” or “Clinically tested for sensitive skin.” These benefits should be concise, bold, and preferably above the fold—where they can do the most work.
Visual badges, icons, or short bullet points work particularly well here. People scan before they read. This is your chance to grab attention and communicate trust and relevance in seconds.
🖼️ 2. Use High-Impact Product Images
Great imagery isn’t just a “nice to have”—it’s a core driver of conversions. High-resolution product photos help your customer visualise what they're buying, while lifestyle images show how the product fits into their life.
You should aim to include a variety of image types: product on white background, in-use lifestyle images, close-ups of texture or packaging, and scale comparison shots (especially for supplements or skincare). This helps reduce uncertainty and gives buyers confidence in their purchase.
Don't stop at stills either—short-form videos or GIFs demonstrating the product in action can significantly boost engagement and time spent on page. The more real the product feels, the more likely customers are to convert.
💸 3. Emphasise Subscribe & Save Offers
If your product is available on a subscription, make that benefit clear—and easy to choose. Many shoppers overlook the option unless it’s visually prioritised.
Make sure your Subscribe & Save option is either the default selection or at least visibly placed next to the one-time purchase. Use persuasive microcopy like “Save 15% when you subscribe” and highlight the flexibility of skipping, pausing, or cancelling. Subscription offers should feel like a smart choice, not a trap.
Incentivising the subscription model not only improves your CVR but also boosts customer lifetime value—making this one of the highest-leverage areas to test and optimise.
🚚 4. Add Delivery & Returns Info Near the CTA
Uncertainty is one of the biggest killers of conversion. Even a simple question like “When will it arrive?” can cause hesitation. That’s why clearly showing delivery times, shipping fees, and returns policies—right near the call to action—is so crucial.
Keep it simple and reassuring. Statements like “Ships within 24 hours,” “Free returns within 30 days,” or “Next-day delivery available” can provide the final nudge a customer needs. You don’t want someone scrolling all the way to the footer just to find out if you deliver to their area.
The closer this info is to your Add to Cart or Subscribe button, the more effectively it eases doubt and boosts conversions.
⭐ 5. Add Reviews, Ratings & Video Testimonials
Social proof isn’t just helpful—it’s expected. Customer reviews, testimonials, and star ratings have a massive influence on buyer behaviour. Seeing that real people have purchased—and loved—your product builds trust instantly.
Display an average star rating and link to full reviews above the fold. Even better, include a few highlighted quotes or a rotating carousel of testimonials with photos. If you have any UGC (user-generated content) or short video reviews, showcase them on the page—especially from influencers or existing customers.
Video testimonials in particular help humanise your brand and provide an authentic voice. Customers relate more to real experiences than to product specs.
📋 6. Use Accordion Tabs for Key Info
A cluttered page overwhelms visitors and increases bounce rate. But hiding too much can also cost conversions. The solution? Accordion dropdowns.
Use accordion tabs to house information that’s important but not immediately essential. Think: ingredient lists, usage instructions, size guides, subscription T&Cs, or FAQ-style content. This keeps the page clean and digestible while still giving engaged shoppers all the details they need to make a confident purchase.
Make sure your tab titles are clear and user-friendly. Bonus points if they’re mobile-optimised and easily expandable with a single tap.
🎨 7. Use Bold, Block-Colour CTA Buttons
Your call to action is the single most important element on the page. It should be impossible to miss.
Test high-contrast block colours—especially shades that contrast with your site’s background and don’t blend into the rest of your layout. For example, if your palette is neutral, try a bold green or orange for your Add to Cart or Subscribe & Save button.
Avoid ghost buttons, subtle outlines, or soft tones that can get lost. And don’t forget to check how your CTA looks on mobile—many brands forget that a huge portion of traffic comes from phones, where thumb-friendly design is critical.
✍️ 8. Write Engaging Product Copy & Headings
Your product descriptions shouldn’t read like a manufacturer’s spec sheet. Instead, they should sell the outcome. What transformation does your product offer? How does it fit into your customer’s lifestyle?
Use clear, persuasive language that speaks to your audience's motivations. Break your copy into digestible sections, use benefit-driven headings, and avoid jargon. Make it human and relatable.
Headings like “How it works,” “Why it’s different,” or “What customers say” help guide your shopper through the page—and keep them engaged long enough to click the CTA.
🌟 9. Feature Star Ratings Throughout the Page
Reinforce your product’s credibility by showing its star rating in multiple locations—not just buried in the reviews section.
Consider adding the average star rating next to the product title, near the CTA, and again in your mobile sticky bar. The goal is to subtly remind users, throughout their scroll, that your product is trusted and well-reviewed.
This type of repetition builds confidence, especially for new customers who may be on the fence about their first purchase.
🔄 10. Add Sticky ATC (Add to Cart) Buttons on Mobile
On mobile, attention spans are shorter and screen space is limited. That’s why sticky add-to-cart buttons—those that stay visible as the user scrolls—can make a huge difference.
When customers scroll through product details, images, or reviews, they often have to scroll all the way back up to take action. A sticky CTA removes that friction and keeps the buying action just a tap away at all times.
Whether it’s a fixed bottom-bar button saying “Add to Cart” or “Subscribe & Save,” or a persistent bar that shows product name, price, and quantity, this tiny tweak can lead to a significant lift in mobile conversions.
Final Thoughts
Your product page should do more than just describe your product—it should sell it. Every image, button, line of copy, and piece of social proof should be working together to reduce doubt, increase trust, and guide the customer to conversion.
At Haydon Power, we specialise in helping brands build high-converting product pages on Shopify. From design and layout to messaging and mobile optimisation, we know what moves the needle.
Want us to review your product page and find quick wins? Get in touch for a free product page audit.