If you’re running a subscription-based Shopify store and already using Recharge, you know the power of predictable revenue. But what if you could boost that predictable growth with zero ad spend? That’s exactly what Recharge’s new Referrals program is built to do.

This paid add-on for Recharge’s Pro & Custom plans helps brands scale through word-of-mouth by turning loyal customers into brand advocates—rewarding them for bringing friends into your world.

Why It Matters

Let’s face it—acquiring high-quality customers is only getting more expensive. Referrals flip the script. Instead of burning budget on ads, you’re incentivising customers who already love your brand to spread the word. It's trust-based marketing at its finest.

Recharge makes it seamless, automated, and highly customisable—all baked into your customer journey.

How It Works

Recharge’s referral program is split into two experiences:

1. Incentivise Friends

This part is all about the new customer. You set up a referral discount (e.g. 10% off) and Recharge automatically generates referral links for your customers to share. These links lead to a custom landing page or on-site modal where new shoppers enter their details and get their discount applied automatically at checkout.

Key Benefits:

• Frictionless checkout experience
• Custom-branded landing pages or modals
• Built-in fraud protection
• Reminder emails for non-converters

2. Reward Advocates

Once a referred friend completes a purchase, the original customer earns store credit (e.g. £10 off their next order). It’s a win-win—your customer gets rewarded for spreading the word, and you gain a new loyal subscriber.

You can tweak:

• The amount and type of credit
• Credit expiry settings
• Email notifications (or run it through Klaviyo)

Full-Funnel Integration

Recharge didn’t just bolt referrals on as a gimmick—it’s deeply woven into the subscriber experience:

• In the customer portal: Easy sharing for your most engaged users
• After checkout: Prime moment to keep the love going
• Email campaigns: Embed referral links in flows or campaigns

You can even display the referral link directly on the thank you page, giving brand new customers a chance to share and earn too.

Completely Customisable

Recharge’s Flow Builder gives you complete control over how referrals run, with options to:

• Edit referral discounts
• Style landing pages to match your brand
• Add triggers and filters (like sending referral links only to VIPs)
• View real-time performance data across subscription and one-time orders

Plus, you can access a dedicated Referrals Dashboard to measure:

• Referral-driven revenue
• Number of referred orders
• Traffic generated through shared links
  

A New Growth Lever for Subscription Brands

At Haydon Power, we’re always looking for ways to help our clients get more from what they already have. If you’re using Recharge and not yet leveraging this Referrals add-on, you’re missing a serious opportunity to grow organically, retain better, and reward loyalty the right way.

Want help integrating it?

We’re already working with brands to integrate Recharge Referrals into their Shopify stores—from custom-branded landing pages to email automation through Klaviyo.

Get in touch. Let’s turn your customers into your next top-performing acquisition channel.