Shopify has become the go-to platform for some of the UK’s biggest and fastest-growing brands. So, here’s a closer look at 15 of some of the UK’s biggest Shopify brands, what makes them successful, and how your brand can take inspiration from their strategies.
1. Gymshark
Gymshark is one of Shopify’s most famous success stories. Launched in 2012 by Ben Francis, the fitness apparel brand has skyrocketed to global recognition, generating hundreds of millions in revenue.
What makes it successful?
- A strong community-driven brand that fosters loyalty through social media and influencer partnerships.
- A seamless mobile-first Shopify store optimised for conversions.
- Smart use of Shopify Plus to handle huge spikes in traffic, especially during sales like Black Friday.
2. Huel
Huel has revolutionised the food industry with its nutritionally complete meal replacements. Using Shopify, Huel has expanded globally, serving millions of customers across multiple markets.
What makes it successful?
- A subscription-first model that ensures recurring revenue.
- Clear, benefit-driven product pages that explain the science behind Huel.
- A highly effective international expansion strategy using Shopify’s multi-currency and multi-language features.
3. Oh Polly
Oh Polly is a UK fashion brand that’s built a cult following through Instagram and TikTok. With over 8 million followers, the brand uses Shopify to convert its engaged audience into paying customers.
What makes it successful?
- High-converting PDPs (Product Detail Pages) with strong visuals and social proof.
- Influencer and UGC (User-Generated Content) marketing to drive sales.
- Fast global shipping powered by Shopify’s integration with logistics partners.
4. Kick Game
Kick Game has tapped into the sneaker resale market, offering rare and high-demand trainers from brands like Nike and Yeezy.
What makes it successful?
- A slick, high-end Shopify store that reflects the premium nature of the products.
- Scarcity marketing—limited drops drive urgency and FOMO (fear of missing out).
- Strong SEO strategy, ensuring it ranks for sneaker-related searches.
5. Trip
Trip is leading the charge in the UK’s growing CBD market, using Shopify to sell its range of CBD-infused drinks and oils.
What makes it successful?
- Educational content that explains the benefits of CBD, helping to remove consumer hesitation.
- Gorgeous product photography and branding, making it stand out in the wellness space.
- Retail expansion backed by DTC (direct-to-consumer) sales through Shopify.
6. Brewdog
Brewdog has built a loyal following in the craft beer industry, using Shopify to power its online store and subscriptions.
What makes it successful?
- A beer subscription model that keeps customers coming back.
- Strong eco-conscious branding, reinforcing sustainability messaging.
- Retail and DTC hybrid approach, selling both in supermarkets and directly online.
7. Wild
Wild has disrupted the personal care industry with its sustainable, refillable deodorants.
What makes it successful?
- A high-converting subscription model, making repeat purchases easy.
- Strong community engagement, with reviews and social proof across the website.
- A seamless mobile experience, crucial for conversion rates.
8. Victoria Beckham
Victoria Beckham’s high-end fashion label has chosen Shopify to power its eCommerce platform.
What makes it successful?
- A minimal, luxury-focused design, reflecting its premium branding.
- Effortless global shipping, enabling worldwide customers to shop with ease.
- Integration with high-end payment solutions, offering Klarna and other flexible payment options.
9. Represent Clo.
Represent is a premium UK streetwear brand that has grown rapidly through Shopify.
What makes it successful?
- A strong brand identity, with limited drops creating demand.
- Influencer marketing and celebrity endorsements, boosting credibility.
- Fast, high-converting checkout, reducing abandoned carts.
10. Pasta Evangelists
Pasta Evangelists have transformed the fresh pasta market, offering gourmet pasta kits straight to consumers.
What makes it successful?
- A seamless subscription model, ensuring regular orders.
- High-quality visuals and branding, making the product look irresistible.
- Data-driven marketing, using Shopify analytics to refine offers.
11. Tala
Founded by fitness influencer Grace Beverley, Tala offers sustainable activewear at affordable prices.
What makes it successful?
- Eco-conscious messaging, appealing to sustainability-driven consumers.
- Limited drops and scarcity tactics, creating urgency.
- Influencer-led marketing, driving trust and conversions.
12. Heinz
Heinz, one of the UK’s biggest food brands, launched its direct-to-consumer (DTC) store via Shopify.
What makes it successful?
- DTC strategy for exclusive product launches, such as personalised ketchup bottles.
- Seamless online experience, despite being a heritage brand.
- Smart email marketing, increasing repeat purchases.
13. Absolute Collagen
Absolute Collagen has grown into a dominant brand in the beauty and wellness space.
What makes it successful?
- Subscription-first approach, maximising LTV (lifetime value).
- Scientific backing and trust signals, reassuring consumers.
- High-converting Shopify store, designed for mobile users.
14. Chi Chi London
Chi Chi London is a leading UK fashion brand, specialising in elegant dresses for weddings and events.
What makes it successful?
- Beautifully designed product pages, reflecting the brand’s premium feel.
- Augmented reality (AR) features, allowing customers to see products in 3D.
- Fast-loading site, reducing drop-offs.
15. Abbott Lyon
Abbott Lyon offers premium, customisable accessories through its Shopify store.
What makes it successful?
- Personalisation options, increasing AOV (average order value).
- Influencer collaborations, boosting brand visibility.
- A frictionless checkout experience, minimising abandoned carts.
What you can learn from these Shopify brands?
The biggest brands on Shopify succeed because they focus on:
- Seamless mobile experiences – ensuring fast, optimised browsing.
- Subscription models – maximising repeat purchases and LTV.
- Strong branding and storytelling – connecting emotionally with customers.
- Conversion rate optimisation (CRO) – making the buying process effortless.
At Haydon Power, we help brands scale on Shopify by optimising stores, improving conversions, and refining growth strategies. Ready to take your Shopify store to the next level? Get in touch today.