Why isn’t a good accessibility score enough?
An automated checker can miss a customer getting stuck. Someone using a screen reader, which reads the page aloud, might hear the same name for every pack size. Someone using a keyboard might be unable to reach the basket.
Those customers may leave without telling you. That’s why we check real tasks alongside automated results. W3C explains why a quick scan is only a starting point.
WebAIM found this across one million popular homepages in February 2026. It covers the wider web, not Shopify alone, and automated checks find only some barriers. See the research.
What do we look at?
We’ll agree the pages and shopping steps with you before we begin. The review can include:
- Finding a product. Can customers use the menu, search and collection pages?
- Choosing the right item. Are product information, sizes and pack choices clear?
- Using the basket. Can people add items, review them and understand any errors?
- Shopping without a mouse. Can someone follow the page and use its controls with a keyboard?
- Reading and hearing the page. Does information remain usable when enlarged or read aloud by assistive software?
We use recognised accessibility guidance, called WCAG, to help assess the work. We’ll explain any relevant terms in your report. We’ll also make clear whether checkout, customer accounts and app features are included.
A visible choice also needs a meaningful name.
Before the fix
Choose your pack
The customer cannot identify the pack or its selected state.
After the fix
Choose your pack
The customer can identify and confirm the choice.
Why does a small label matter?
A customer can’t tell the pack sizes apart
The pack sizes look different on screen, but a screen reader announces the same name for each one. That makes choosing the right product difficult. We’d give each choice a clear name and make sure the selected option is announced too.
Fictional example. Repairs and their cost are agreed separately.
What will you receive?
- 01The barriersExamples showing where customers get stuck and why.
- 02The recommended fixesPriorities and time estimates, including issues that affect several pages.
- 03The next stepsA plan to make improvements and check that customers can complete the task.
Can we help with the fixes?
Yes. We can carry out the work or support your developer, then check the affected customer journeys. If an app provider needs to help, we’ll explain what to ask for.
We can also help your team keep accessibility in mind as the store changes. Our Shopify theme audit covers wider code and maintenance issues.
Do accessibility requirements differ between countries?
Yes. Where you sell can affect what your business needs to consider. We’ll help identify website changes worth reviewing for your markets, explain the customer impact and flag where you may need specialist legal advice.
- Great Britain: the Equality Act requires service providers to consider reasonable adjustments for disabled people. The government’s guidance for service providers is a useful starting point. Northern Ireland has separate legislation.
- United States: the Department of Justice explains how the ADA applies to websites of businesses open to the public. Read its website accessibility guidance.
- European Union: the European Accessibility Act includes ecommerce services, with scope and exemptions that need checking for your business. See the European Commission’s overview.
The UK’s public sector website rules apply to public bodies. They should not be treated as the rules for every private Shopify store. Our audit is practical support, not a legal compliance certificate.
Can you help with our Shopify setup?
We work with Basic, Grow, Advanced and Plus stores, and can discuss a focused review for Starter. We also support headless stores, including Hydrogen, where the customer website is built separately from a Shopify theme. We adapt the checks to your setup.
Download a sample audit
See the sample report
Take a look at the problems we find, the fixes we recommend and the time each job could take. It’s a useful way to see what you’ll get before you enquire.
Download the sample PDF12 pages · Example figures
A few questions you might have
Will this certify my whole store as accessible?
No. The report explains the checks we carried out, what we found and what was outside the review. It is a practical improvement plan, not a certificate.
Could we just use an automated checker?
It can help, but it cannot judge everything a customer needs to do. We also check things such as whether a choice makes sense when it is read aloud.
Are the improvements included?
We’ll agree the improvements and testing separately once you’ve seen the recommendations. You’ll know the cost before we begin.
Can we start with one part of the store?
Yes, we can discuss a focused review. Tell us what you are concerned about and we’ll help you decide where to start.