Research before opinions
Session recordings, funnel analysis, on-site polls and support tickets. We find where money is actually leaking before anyone argues about button colour.
- Funnel analysis
- Session review
- Heuristic audit
- Customer surveys
Service
Shopify conversion rate optimisation.
A continuous programme, not a one-off audit. We research first, build a prioritised test backlog, then run it month after month so the gains compound instead of resetting every time the roadmap changes.
What’s included
Research, test, keep the winners.
A prioritised backlog
Every idea scored on expected impact, confidence and effort, so the programme runs on evidence rather than whoever spoke last in the meeting.
- Hypothesis library
- Impact scoring
- Quarterly roadmap
- Shared board
Tests that reach significance
Properly powered A/B tests with pre-agreed success metrics and a defined runtime. We call losers as clearly as winners.
- A/B & multivariate
- Sample sizing
- QA across devices
- Win/loss reporting
Build the winners properly
A winning test becomes production code, not a permanent script in a tag manager slowing the store down.
- Native implementation
- Performance check
- Regression testing
- Documentation
How it runs
One test live at a time. Every month. Reported honestly.
Most CRO engagements die because nobody can point at the revenue. We agree the baseline metric at the start and report against it monthly, including the tests that lost.
You get the raw data, not a curated highlight reel.
- £30M+
- Monthly revenue influenced
- 2-4
- Tests live per month
- 12
- Month typical programme
Related work
Haydon Power are a reliable and proactive partner for our business. They consistently provide practical, well-considered ideas to improve and enhance our sites functionality.
Get started
Let's talk
Deliciously Ella
Visit sitePlant-based food made simple, wholesome and joyful.
We've been working closely with Haydon Power for a long time now. They provide flexible reactive Shopify support, handling issues efficiently and working collaboratively with us on our development requirements. Besides their Shopify skills, they are a friendly and flexible team to work with on a weekly basis!
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Let's talk
Mother Root
Visit siteBold botanical aperitif making alcohol-free feel grown-up.
The Haydon Power team did an incredible job building our website. We collaborated closely on the design and the team were creative, responsive, adapted flexibly to our timelines and were a pleasure to work with. Highly recommend!
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Let's talk
All Plants
Visit siteConvenient plant-based meals packed with real ingredients.
Wildfarmed
Visit siteRegenerative farming reconnecting healthier soil with better food.
Chirpy
Visit siteScience-backed supplements supporting calmer, happier young minds.
Rockface
Visit siteStraightforward men’s grooming with distinctive, lasting fragrances.
Testimonials
“Haydon Power are a reliable and proactive partner for our business. They consistently provide practical, well-considered ideas to improve and enhance our sites functionality.”
Lucy Baker, Senior Brand Manager, Deliciously Ella
“Haydon Power did an outstanding job designing and building our website for Chirpy. From the very first call, they took the time to understand our brand and what we wanted to achieve, and it showed in every part of the process.”
Ben, Co-Founder, Chirpy
“Haydon Power team did an incredible job building our website. The team built in our brand guidelines effectively and incorporated a great user experience to deliver an easily shoppable site that looks great.”
Kerry, Managing Director, Allplants
FAQs
Questions worth asking.
How much traffic do we need for A/B testing?
Roughly 20,000 sessions and 500 transactions a month gets you meaningful results on high-traffic pages within a sensible runtime. Below that we lean on qualitative research and sequential improvements rather than split tests.
How is this different from the CRO Power Up?
The Power Up is a fixed-price one-off audit of a single page. This is an ongoing programme with research, a test backlog and implementation. Plenty of clients start with the Power Up and move up.
Which testing tool do you use?
We are tool-agnostic and will work with whatever you already pay for. If you have nothing, we will recommend something proportionate rather than enterprise software you will use ten per cent of.
Will testing slow the site down?
Badly implemented testing absolutely does. We keep the flicker-free snippet minimal, cap what runs client-side, and rebuild winners natively so nothing permanent lives in a tag manager.
How soon do we see results?
Research takes two to three weeks, then the first tests go live. Expect the programme to pay for itself somewhere in months three to six, though a single early win sometimes does it sooner.
Next
Find out where the money is leaking.
Send us the store and your analytics access and we will tell you where we would start.